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Last quarter, I spoke with a healthcare SaaS marketer who had solid tech, a decent budget—and absolutely no traction. Blogs weren’t ranking. Emails weren’t getting replies. The problem wasn’t effort. It was direction. Healthcare marketing is a different beast. Regulations, long buying cycles, trust gaps—it’s messy. And that’s exactly why following the right  healthcare marketing influencers matters more than ever as we move into 2026. These are the people shaping how hospital

Last quarter, I spoke with a healthcare SaaS founder who proudly told me they were “building their list the right way.” Six months in, they had 412 contacts. Zero enterprise demos. And a very tired marketing manager. It wasn’t a motivation problem. It was a math problem. Healthcare email lists are expensive—no matter how you approach them. The real question isn’t whether  they cost money. It’s where the cost shows up : upfront pricing, hidden compliance risks, delayed pipelin

Introduction Last month, I spoke with a SaaS founder who built a healthcare CRM. He bought a “premium” medical email list for $800 and blasted 10,000 contacts. The result? 23 opens. Zero demos. Brutal, right? The truth: email lists alone don’t drive pipeline  — alignment does. The alignment of your list, your message, and your channel mix . In this post, I’ll break down how to actually generate qualified B2B medical leads in the USA  — combining verified email lists , LinkedI